Work
Playtech
Playtech provide the technology that sits behind a large proportion of the world’s on line gambling.
The client brief was to communicate to visitors how, by utilising Playtech’s powerful mobile gambling software, they could increase their revenue by allowing their players to continue playing wherever they are.
International Gaming Exhibition
Profile
I am a multidisciplinary creative with a very eclectic skill set and wide ranging experience.
I have worked at a senior level in marketing communications and experiential & live events
for over two decades for agencies such as Maritz Inc. 2Heads and Imagination.
As such I have created concepts and solutions for a diverse range of global brands
in an equally diverse range of market sectors.
I am adept at developing solutions that simplify complex client briefs, utilising whatever media is necessary to create powerful storytelling and maximum
audience engagement, whether in print, on screen or in a 3D environment.
Jim McLoughlin - Senior Creative
Having spent the last 12+ years as a creative director I have the skills and experience to help you with your project whether it be a pitch or existing client work. I can help you put together your pitch proposal from creative concept to the final document. Or, help you with anything from a small graphics project to a global car launch.
Creative Direction
As a Creative Director I can work with your in house agency team
as creative lead from concept to delivery.
Art Direction
As an art director I can work with you in house or independently. Whatever the project or media I can take it from concept to completion using either my own hands on skills or working with your, or my third party suppliers.
Graphic Design & Branding
My core 'hands on' skill set is graphic design, it's what my degree is in. I am happy to work on any graphic design or branding project. I have designed graphics for print, digital, screen and large scale 3D environments.
Role - Concept / Creative Direction
Agency - 2Heads Global Design
The work I have featured here is just a few of the projects I have creatively lead from concept to completion.
Although I creatively directed all of the projects they also feature much of my 'hands on' work
from graphics to video & digital that I have designed and art directed.
Should you wish to learn more about me, see more of my work or find out how I may be able to help
you with your project then please don't hesitate to contact me.
You can see more of the projects I have worked on at
Dealer Experience Event
Marketing collateral for Triumph Motorcycles dealer experience event. Held in Spain, the event was to expose Triumph dealers to the new product range in the form of a hands on riding experience. The favoured location for the event was southern Spain.
Role - Creative Direction / Graphic Design
Agency - The Neale Agency
Triumph Motorcycles
Exhibition
Following recent acquisitions Emis Group needed to launch their much expanded capabilities in patient records software and systems across the entire healthcare sector in a way that gave them stand out within their market sector and maximum visitor engagement.
Agency - 2Heads Global Design
Role - Creative Direction / Graphic Design
Emis Group
Global Rebrand
Following the creation of UTC Aerospace Systems after a series of industry buy outs and acquisitions we were tasked with creating the visual language for their global rebrand. This tied in nicely with the proactive work we had already done for the brand in completely changing the way they told their story and their presence within the aerospace arena.
Agency - 2Heads Global Design
Role - Creative Direction / Graphics / Content / Copywriting
Bombardier
Business Jets
Brand Environment / product Launch
Having originally lead the pitch win for this account they became a key client. Bombardier are the leading manufacturer of high end business jets with ‘A’ list clients and their branded environment at EBACE had to reflect this
Role - Creative Direction / Reveal Concept / Storyboarding
Agency - 2Heads Global Design
Global Finance Conference
De La Rue have a license to print money, literally, print money, and they do so for over 90 percent of the world’s central banks. Obviously, security is paramount and the International Currency Conference, which is attended by all the world’s central banks, is a great place to show off your latest bank note security tech.
Agency - 2Heads Global Design
Role - Creative Direction / UI - UX Design/ Graphics
Disney
Global Media Market
Disney Media Distribution is just one of several global entertainment brands I have worked with. As creative lead on the account I worked with the client, developing their presence at MIPCOM and MIPTV for several years.
Agency - 2Heads Global Design
Role - Creative Direction / Graphics
As one of several agencies working on the pre launch marketing activity for the attraction the brief was to create a stimulating exhibition presence that got across to the public the 'behind the scenes' nature of the attraction. Each stand was designed like a film set with everything 'out of frame' showing the behind the scenes construction.
Agency - 2Heads Global Design
Role - Concept / Creative Direction / 3D Design
Exhibition
Warner Bros.- Studio Tour London The Making of Harry Potter
Liverpool Vision are the organisation that is responsible for promoting the economic and social development of the city of Liverpool. To tie in with Liverpool being the European City of Culture we were asked, in conjunction with creating an exhibition space, to also develop a visual language that surrounded the event.
Agency - 2Heads Global Design
Role - Creative Direction / Graphics
Exhibition / Event programme
Liverpool Vision
The Wolverhampton Engine Manufacturing Plant (WEMP) is JLR's state of the art factory that builds their new generation of engines, 'Ingenium'. The brief was to design an installation for the main reception space.
Role - Creative Direction / Graphics
Agency - Imagination
installation Concept
Jaguar Land Rover
Jim McLoughlin
Freelance Senior Creative
Creative Direction • Art Direction • Graphic Design
07810 393 163
