I have worked on many live events during my career, initially as a content creator. I have touched on or done virtually every creative role to some level as well as learning from some of the best in the business across the event skills spectrum which has given me an holistic knowledge and appreciation of all of the aspects that are required to bring an event to life.
Live events present several unique opportunities such as a captive audience and a predetermined time and programme with that audience. This means that you can create an event that has a storyline, is organic and both the narrative and the environment can move and change together to create many individual but also one large audience experience.
I find that it's critical that any live event environment should be able, when required, to change and adapt to a changing programme and this is a key factor when considering the overall design concept. Environmental changes are now much more easily achieved through technology such as projection, lighting and the use of changing dynamic content. When possible even the physical elements can change by careful programming and production timing or through carefully designed physical elements that are designed to change and morph from the outset... a great way of creating 'wow' moments when environments suddenly change.
Worldpay - Rethink Series
Having worked on the pitch to win the Worldpay contract, I developed a creative concept that better integrated the presentation, networking and showcase elements - creating an environment that encouraged both more joined-up conversations and those all-important ad hoc ‘impact’ conversations.
Working with the show producer, we created spaces that changed with the programme, from plenary sessions through to evening dinners and receptions.
Amazfit
Creative direction and 3D concept development for the Balance 3 launch.
The audience entered through an immersive environment representing unstructured training. During the presentation that environment transformed, so they emerged into a completely different, product-focused space creating a physical narrative around how Balance 3 helps turn unstructured training into structured training.
CyberUK
Serrala
