From initially winning the contract we developed and evolved Disney's presence at MIP. Each environment was created to give Disney the ideal space to conduct meetings. allow product viewings and to provide visitors with excellent hospitality.

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The concept each year was generally driven by that years key property (product) from Desperate housewives to Tron.

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For our very first show with the brand we also created a communications element that effectively communicated to all show visitors, both pre and during the event, that they had moved out of the Palais and onto the beach.