This event covered all of the experiential bases in that it involved an exhibition stand design,

graphic concept and design and digital content (iPad app. design).

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As creative lead, I worked with De La Rue to fully understand how all of their banknote security worked

from watermarks to holograms. In order for them to demonstrate this technology any time anywhere throughout the event we created an iPad app. that could accurately mimic

each of the security features (at least visually).

 

Having designed the interface and interactivity I worked with a digital team to create

the animations to bring it to life.

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As part of the overall event we also created all of the print collateral for pre, during and post show communication as well as the exhibition stand. This featured an event theme that ran through all

of the creative. This was based on the housenote being used at the event that featured

Einstein and his famous equation, e=mc2.