As creative lead across this entire account I was involved in many aspects of the clients business. This covered everything from 3d environments such as airshow chalets and exhibition stands to marketing communications across all media.

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Working with the account director and the client I drove the creative direction of all of their communications.

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The example shown here is the new direction I took the storytelling for their products and capabilities.The basic strategy behind the new storytelling was a change from showing aerospace components with supporting technical information to a more emotional approach that focused on 5 key values that helped position UTAS capabilities within the aerospace marketplace. These key values tied into the main brand pillars and very much simplified the story being told and helped eliminate the confusion of previous communications.

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The visuals show the initial concept applied to a capabilities brochure followed by it's subsequent implementation in a brand immersion suite at the Franborough Airshow.