The main message we needed to communicate to visitors was how Emis has created a fully integrated  'medical city'. How their digital infrastructure had brought together a patients medical information into a single integtrated system that linked all of a patients healthcare touchpoints.

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To get this across on the stand effectively and in a quickly digestible way we literally drew the connected city live on the stand. This was a great attractor for visitors and  created a space at the show that stood out from all other healthcare exhibitors with the sole aim of ‘starting conversations’. The final artwork explained their offering so well that it was also used post event in their marketing communications.

For the environment design, since the concept was to tell the Emis Group story by literally drawing it on the stand, why not draw the stand also!

The stand brought the concept sketches to life, creating a small piazza and coffee shop. The main feature of the space was a large wall where a live artist created the map of the Emis digital city showing how Emis systems and products digitally linked all healthcare sectors.

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The stand was busy for the duration of the show and helped generate a three fold increase in leads post event.